Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? Year-over-year viewership this season has been down every step of the way. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. This statistic is not included in your account. I think that the momentum is good. We feel really good about the length of our season. I think youll continue to see a premium on those network windows from the team side. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. Business Solutions including all features. UPDATE: Sunday's NASCAR Cup Series at Phoenix scored a 2.8 rating and 4.6 million viewers on FOX, down 15% in ratings and viewership from last year (3.3, 5.4M), down 30% and 31% respectively from . Your new brackets are just what NASCAR needswait #11what if Ross passed you every week? Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. So more people are tuned into Amazon prime or Netflix (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. The only way to get out of the NFL season would be to do one of two things. The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. There are certain deals that we could not do. Fair to say midweek races are probably an idea thats come and gone? Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. Flat is better than down, but. This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. So to the extent that you have a really good working relationship with your broadcast partners, which we do, its a balancing act between viewership and economics and making sure we dont compromise the model that Fox and NBC have to work with, especially on the cable side. There can be more done to increase these playoff numbers too. 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Related: NASCAR ratings on big rise compared to recent years in 2022. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. Show sources information Lets take a deeper look at the data from the last five years. Nielsen slowly began to develop ways to measure who was watching what, and how. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). Motor Speedway. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. As soon as this statistic is updated, you will immediately be notified via e-mail. If you are an admin, please authenticate by logging in again. Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. Along with that came an all-important metric: the Nielsen ratings. This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics,. We are one of the properties that are really, really working for them. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. So too did Denny Hamlin. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. All of these numbers are the raw total from each rating release throughout the season. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. This text provides general information. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. There is only up to go from here and that is a good thing. Coliseum and then well run the Daytona 500 the week after the Super Bowl. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. This year's race at . Please have NASCAR contact me ..Im serious.. Certain segments of fans, and media, began to cry that sky was falling. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. This is a BETA experience. A shot that shows the overall value sponsors receive. Herbst said NASCAR expected more viewers to watch the resumed race than actually did. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. And then, we run almost all the way through November with only one off weekend in 2022. Currently, you are using a shared account. For us, we are a linear TV property today. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. It would be, lets see how this works at this venue, lets see how that works at this venue. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. Im spending a lot of time right now meeting with teams individually to walk them through this kind of tradeoff between total viewership and giving us the best chance for success from a consumption perspective, both in 2025 and whenever the next TV deal runs through. Please logout and login again. Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. Every sport has a very passionate fan base. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. Get in touch with us. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. I definitely think that was the right call at the time. If you back up three years to 2019, we did 16 races on a network and 20 races on cable in 2022. To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. I think that the relationship between our network partners and NASCAR has changed for the better. Because that race is so large from a viewership perspective, youre talking about nine million viewers. I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. (Photo by Jonathan Ferrey/Getty Images). Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). Id say in particular, in the short term, those network windows are really, really important. You can contact him here or on the Sports Media Watch Twitter page. NASCAR still attempts to do the best it can when it comes to getting the word out. At a designated cut-off . One of them is the overall viewership across the entire season while the other remains the final 10 events when each of them matters even more. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. NBC did the best with what it was given, really, but there were few compelling storylines. You only have access to basic statistics. Does it make it more complicated that NASCAR is a sponsor-driven sport where its imperative to get those sponsors in front of people? The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Last year, FOX averaged 4,159,000 viewers per race. That race had 1,279,000 viewers with a rating of 0.72. Learn more about how Statista can support your business. We have a really good relationship with both Fox and NBC. As a Premium user you get access to background information and details about the release of this statistic. I think race lengths is one of those topics that we do discuss internally and well take a hard look at that just like we do everything. 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Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. Without this postponement, NASCAR's average viewership is up 3% in 2020. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. It's peak viewership was 10.1 million viewers. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. (2022). Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. Sunday's NASCAR race was the most watched sporting event of the weekend. Its certainly healthy in terms of eyeballs, Hebrst said. Find your information in our database containing over 20,000 reports. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. They are included along with social media engagement, streaming, and the like. 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