Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. During the early stages of globalization, in the 1950s and 1960s, _______________ were uniquely positioned because they had the skills necessary to develop, promote, and market brand name consumer products. True B. A reference group may have direct or indirect influence on your attitude toward a particular clothing store. Marketers are particularly interested in postpurchase behavior because it. Generally, people buy one product or service instead of another because they perceive it to be a better value. Most Indian citizens shop in large retail outlets. Which of the following is one of the global entry strategies? India has no shopping malls or other large commercial centers. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. Which of the following needs pertains to the performance of a product or service? C. $27 Franks Pizza oven is broken and Frank will need to buy a replacement. Variations in the product design and the promotional campaign country by country. a) A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. carefully demonstrate how to maintain the finish on his cabinetsC. Apple computer users tend to like the company and love its products. the degree of perceived risk associated with the product or service being considered. Which of the following is NOT one of Hofstedes cultural dimensions? Question Upscale men's and women's clothing stores, likeNordstrom, Neiman Marcus, or Saks Fifth Avenue, are more . B Marketers are particularly interested in postpurchase behavior because it. decreasing competition for intellectual capital. situational. and more. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. involves both compensatory and noncompensatory consumers. Franchising limits profit potential, since profits will have to be split with the franchisee. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. Work with our consultant to learn what to alter. The purchase of capital equipment such as the ovenis an example of a _____ situation. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT. Tariffs, quotas, and currency exchange policies affect global. These influences on her spending decisions are examples of. Select one : d . purchase uncertaintyE. visit customers after they have moved into their home.E. customer loyalty (or disloyalty) answer What are the three possible positive post purchase outcomes? Postpurchase cognitive dissonance is especially likely for products that are, 66. Meredith is engaged in. In this case, the source of need recognition was, Business-to-business marketing involves buying and selling goods or services by all of the following EXCEPT, When Goodwish Marketing decided to upgrade its network, many people were involved in the decision. business. Tom is concerned about __________ capabilities in Bangladesh. Which of the following details is/are included in the order specification stage of the B2B buying process? provide a satisfaction guarantee or return policy.D. This E-mail is already registered as a Premium Member with us. Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? Darrell knows satisfied customers will create word of mouth referrals for him. Maslows Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top. These daily specials primarily provide the new product, When a firm sets its pricing strategy based on how it can, add value to its products or services it has embraced, When the floor rusted through on her old car, Kelly knew, she had a problem. Autocratic buying centers are characterized by. A. Phil is likely selling to a firm in what kind of buying situation? They are experiencing significant levels of economic growth. The same product design and features, and the same basic promotional campaign, used in all countries. Which of the following is not one of those changes? The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. Specifications for connecting the device to the car. They participate together in a trading bloc. Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. involves both compensatory and noncompensatory consumers. avoids social, situational conflicts.D. He offers them a taste of anything special he is cooking that day. What role does Pedro play in the buying center? Recognizing this corporate culture, someone attempting to sell to Markham Publishing should. These three brands make up her _____ set. Darrell sells custom cabinets for upscale residential homes. Small companies use them to attract more attention to their purchasing needs. In a(n) _____ buying center, one person is authorized to make a decision, but input from others is gathered before doing so. You can get your paper edited to read like this. Marketers call this process, Reginald greets his regular customers by name every morning when they come in for coffee. Indias workforce is highly skilled, particularly in technology. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. The Raycom engineers will primarily play the __________ role in the companys buying center. The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. psychological risk.D. The growth rate of the world population will remain relatively constant in the future. stimulate impulse voting.D. Which of these trade agreements represents the highest level of integration among participating nations? whether targeting consumers or resellers, marketers need to focus on. Marketers frequently design customer relationship management programs to, 67. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. Which of the following trade agreements is designed to manage and promote trade activities for the United States, Canada, and Mexico? through community debating organizations. Laura has a nearly new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. Which country's government has recently made significant changes that will modernize the retail environment, such as allowing joint ventures and direct ownership in some cases? What role(s) do the sales reps play in the buying center? Classes start in a few days, and he needs to decide right away how and where to purchase his books. As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. With respect to buying centers, the pharmaceutical company plays the role of _____ in this situation. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT: create realistic expectations for his customers. A buying center that makes its decisions by majority vote is a(n) __________ buying center. Maslows Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. the infrastructure is more advanced in most developing countries. carefully demonstrate how to maintain the finish on his cabinets. Most firms maintain customer complaint services online, in the store, or over the, telephone. efforts to stimulate choices among government agencies. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of, Global marketers typically find distribution in developing countries is more complex because. When Catherine was considering different brands of jeans to buy, she limited the choices to threeshe would actually consider purchasing. $22 call for different marketing and selling strategies. buyers' remorseC. Frank acts as the __________ in the business department buying center. E. provides insights on the information search process. T/F A hotel is made up of several businesses, also known as revenue or cost centers. analyzing consumer data for postpurchase dissonance signals. Darrell sells custom cabinets for upscale residential homes. 75. The buying process begins with a comparison of available alternatives. Which statement about Indias population is TRUE? developing brand names that are meaningless in known languages. reducing financial risk and increasing psychological payout. C. avoids situational conflicts. consumers attitudes are derived from unchanging decision rules. When Walmart considers reordering items for its stores, its buyers are instructed to negotiate price concessions, quality improvements, and/or added options. the outcome of the alternative evaluation process. In this stage of the business-to-business buying process, firms are likely to narrow their selection to a few suppliers, often those with which they have existing relationships, and discuss key terms of the sale. Brad is trying to avoid . He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. provide the proper cleaning fluid to use on the cabinets. In order to maximize potential, segments and target markets can and should be defined by more than just geography. Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years. Which component of Alexs attitude toward autism research does this represent? Companies can help overcome language difficulties in using brands by. visit customers after they have moved into their home. where consumers decide to make their purchases. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his:A.advertising.B. The franchisor might end up training a future competitor. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. This site is using cookies under cookie policy . involves actual rather than potential customers . efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Which country is Europe's largest Internet market, with Internet users growing at a rate of 14 percent annually? The president of the Northwoods University student body made a formal request to the IT department for additional computers in the main computer lab. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? A) globe B) offers insights into information search methods. Global businesses often find it particularly difficult to understand the __________ of a countrys culture. One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them to learn skills needed in todays workforce. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT: let customers know they have the best quality cabinets available anywhere. provide a satisfaction guarantee policy.D. When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. Firms attempt to respond quickly to complaints, hoping to. focus on providing information to and making the sales approach to the one decision maker. Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. focus exclusively on the head of the buying center. reinforce postpurchase cognitive dissonance. change the way process by which consumers make decisions. Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. John is involved in the buying center of a large organization. This is an especially critical time for marketers, as their customers are dealing with. The architect probably serves as a gatekeeper in the buying center. This will cause marketers to: demonstrate value in new ways, especially in justifying prices. When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? provide a satisfaction guarantee or return policy. $20 Variations in the product design country by country, with the same basic promotional campaign used in all countries. avoids situational conflicts. Global pricing strategies should be consistent with. Frank also helps Kim to make appointments to see professors to discuss textbook choices. When John was considering buying a new car, he sought out unbiased information and ratings about different makes and models in Consumer Reports magazine as well as from Edmunds.com. Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Ms. Reynolds serves as a __________ in the buying center. treat all members of the buying center as equally important. temporal factors. information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. Yes; the sales rep might learn about a new opportunity in the need recognition stage. The acronym RFP, when used by those involved in business-to-business buying, stands for. internalize impulse attitudes.E. The shift of population from rural to urban areas in countries such as India helps global marketers by. provide the proper cleaning fluid to use on the cabinets. Elena is in the process of buying a new car. carefully demonstrate how to maintain the finish on his cabinets. A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products. consumer vulnerability. Joanna is at what level in Maslows Hierarchy of Needs? False. B2B marketing involves manufacturers, wholesalers, and service firms. With its estimated outlay of $600 billion dollars for fiscal year 2011, the Pentagon represents which type of B2B organization? Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are. You can specify conditions of storing and accessing cookies in your browser. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. consulting close friends and families before expanding the search to a wider, external group. reduce the number of products and services open to purchase on internet portal sites. _____ involves a binding contractual agreement between two businesses whereby the marketing operations are tightly controlled and often standardized. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. The Northwoods University IT department is planning to buy additional computers for the computer lab. How can this blog help CA Technologies with B2B marketing? Growth has been relatively equal for both developed and less developed nations. In _____ buying centers, all members of the team must reach a collective agreement that they can support a particular purchase. financial risk.E. offers insights into information search methods. From Frank, Kim learns which professors have left the university or are newly arrived. In a modified rebuy situation, __________ are likely to have an advantage in getting the order. Jordana is buying a laptop computer to take on trips. Offering 2-for-1 coupons is effectively the same as offering customers coffee at half price? decision support heuristics. Brenda wants a new car that will be dependable transportation and look good.
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